Getting the Most Out of Your Personas
Personas are everywhere these days. They’ve long surpassed the buzzword and fad stage. They’re mainstream. Marketing firms, usability firms, even companies’ internal marketing teams are crafting...
View ArticleBryan Eisenberg on Websites That Stink (in a Good Way)
Is it really such a bad thing to have a website that stinks? In the second and final installment of Bryan’s interview with Ralph Wilson — recorded at February’s Search Engine Strategies conference in...
View ArticleUsing Customer Review Keywords to Pick Up Women, Men
Have you ever noticed that if you really want good information about a product, you’re much more likely to find that information in a product review than in the product description itself? Why aren’t...
View ArticleInsights into Google Search
Google released another great tool today, Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for...
View ArticleTweaking Internal Site-Searches into Buying Opportunities
If you sold Widgets, and a Widget-buying customer walks into your store, can’t find any Widgets on her own, and when she asks what aisle they’re in you remain silent, would you fire yourself? Maybe...
View ArticleBucket Your Visitors By Intent
When you look at the keywords that are sending traffic to your site, what do you see? Are they highly targeted keywords demonstrating that your traffic is qualified? Or are you getting less targeted...
View ArticleFree Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success
Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid...
View ArticleAre Your Analytics Causing You to Lose 30% of Your Sales?
Most companies measure keyword performance – and especially PPC keyword performance – based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they...
View ArticleWhen We-We and SEO Copy Attack
Perhaps I haven’t had enough coffee this morning…you know us Seattleites… But I just felt I had to call out an example of how poor copywriting and writing for search engine robots can ruin a decent...
View ArticleIncrease ROI On Your Marketing Efforts this Holiday Season
Perhaps you’re investing in affiliate marketing and have created some really captivating holiday banners for your affiliates, or maybe you’re investing a lot in PPC this holiday season. Are you simply...
View ArticleContent Targeting: Helpful Tool or Money Pit?
Yesterday, Brendan Regan and myself were looking into a client’s marketing efforts in Google Analytics and found something extremely disturbing–they were using Google’s AdWords content targeting as...
View ArticleShopping Cart Optimization: Take This Step Today
In my last post, I wrote about treating your various sources of traffic differently from one another. Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize...
View ArticleGetting Started With Conversion Rate Optimization: Our Way
Many Grok readers have been curious about our online marketing optimization services and what kind of process to expect when working with us. I’ll use some work we’ve done with a client to show you...
View ArticleThe Fast Way to Optimize Your Site for Scent
The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least...
View ArticleHow to Create Custom Segments for Buying Stage
Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more...
View ArticleIs a Brand Keyword the Best Way to Identify Late Stage Visitors?
We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to...
View ArticleHow to Analyze and Improve Your Landing Page
A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always...
View ArticleRead Your Prospects Minds With Keywords!
What is Keyword Bucketing? Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle? You can do just that with keywords! Since you...
View ArticleBuying Stages and Ad Campaigns
It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site....
View ArticleSite Search Part 1: Learn From Your Customers
In this two part post, you will begin to understand why your prospects use site search, how to track what they are searching for, and what your new found information can do for you. In part one of this...
View ArticleHow To Drive More Sales/Leads From Your Paid Search Efforts
Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus...
View ArticleUse Google Adwords Quality Score To Your Advantage
Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not...
View ArticleSEO Workshop Part 2: Keywords
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here. It covers the most important part of SEO, optimizing your...
View ArticleSEO Workshop Part 4: Body Copy
Content For Your Web Pages Welcome to the forth installment of our SEO workshop series. Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and...
View ArticleSEO Workshop Part 5: Design Tips for Development
Welcome to the 5th installment of our SEO workshop series. If you missed the first four posts, you can catch up by viewing them here: SEO is EASY, Keywords, Keywords In Headlines, Body Copy SEO Design...
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